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Marketing on Amazon – How to Optimize Your PPC Budget

Business doesn’t work like Field of Dreams. Just because you built it doesn’t mean you’re entitled to people coming. It takes a lot of work intelligently marketing across multiple channels to build a successful business.

If you’re an Amazon FBA seller, you’re probably already aware Amazon offers PPC (pay-per-click) advertising on the site. This helps you promote your business within the site, increasing visibility and traffic, leading to more sales volume.

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Planning for Your Next Purchase Order

Inventory management is arguably the most important skill to master for product businesses, but Amazon sellers face unique challenges in meeting Amazon’s strict fulfillment standards while avoiding fees.  You don’t want to run out of stock frequently or you’ll lose traffic, search rankings, and sales to competitors. But holding too much inventory leads to high storage fees and prevents you from using those funds to launch new products.

Striking the proper balance takes proper planning and an understanding of your product’s demand. Here’s what you need to know.

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Pros and Cons of Amazon’s Lending Program

Selected Amazon FBA sellers may qualify for business financing directly from Amazon. Launched in 2011, Amazon’s lending program was designed to assist sellers in financing inventory for purchase orders, expanding operations, and growing successful businesses.

In its five-year run, Amazon’s lending program has helped thousands of FBA sellers fund their business ventures with hundreds of millions in loans ranging from $1,000 to $750,000. These loans are often much cheaper than other alternative lending options, though there are still some very serious pitfalls that can get business owners in trouble.Read more “%s”

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